As a slammin-busy small business owner, you may be wondering how in the heck blogging can help you. Ask yourself this: do you want your future customers to really understand your business, its values, its take and experience from your competitors? In short, blogging is for anyone who wants to get noticed, establish themselves in their industry and drive more traffic to their website.
Why would anyone give away their expertise and content for free?
There are a few reasons:
Exposure. This one’s a biggy. The more routes to your website, the higher your traffic will be. Each blog post creates a separate trail that someone can follow — back to you – and potentially become your customer.
Expert Status. When you share quality information, you establish yourself as the go-to person for information or advice.
Stamp of Approval. When another website or blogger references one of your blogs, it’s a recommendation, a stamp of approval. Plus it’s an introduction to that person’s audience, making them more receptive to your message. Simply put, if you don’t put your content out there, this won’t happen.
Blogging is for any business owner who wants to drive more traffic to their site, establish themselves above their competition, and gain access to new audiences. Your potential customers are out there looking for help, so make sure you show up in the right place by creating great posts.