My assistant Christina’s current Facebook profile picture is Santa. The picture says, “I’ve seen your Facebook statuses. You’re getting a dictionary for Christmas.”
Christina is a grammar snob. Considering the line of work she’s in, this is an asset. Maybe in your line of work you don’t need to use grammar. There are hundreds of jobs that don’t. You probably don’t think it’s a big deal to use the wrong form of “to” in a blog post. But some people do. Grammar is Christina’s thing, so if she visits a website and sees a lot of grammatical errors, she’s put off.
Who cares if Christina is put off? Well, you do. Because let’s say Christina’s goal for 2018 is to lose a few pounds. She’s online looking for a personal trainer. She reads blogs to get a feel for personalities, because it’s important to “click” with your trainer. So what happens if someone is a phenomenal personal trainer but grammar isn’t their thing? She probably won’t read the blog. Because she’s not reading the blog, she isn’t going to feel very connected to them and may choose another trainer instead. It’s a snowball effect of sorts. As much as grammar is unnecessary in the gym, it could cost a personal trainer a client. See where I’m going with this?
And this is where Christina comes in, or any of the other AngCo virtual assistants. They can edit your blog post to make your grammar shine, even if you failed English. (In an odd but appropriate twist, Christina actually failed ninth grade gym.) You won’t lose a prospect because someone is a grammar snob, and people like Christina will still be able to lose weight. As long as she stops eating ice cream at 1 a.m.
The moral of this story is, it’s our job to make sure you and your grammar look good. If you need help editing, my VAs can jump in and make minor changes to your blog post before you publish it. They can add a little zip and personality to it, too. Or write the whole darn thing. They’ll write it, post it on your website, and promote it on social media as well. All in a grammatically correct way and without making you feel “funny” about your lack of grammar skills (or in Christina’s case, lack of coordination.) Because let’s face it. We’re all very good at what we’re good at, and we’re all flawed in one way or another.
You know where to find me if you’d like to make your blog posts shine.
Yours in the adventure,
P.S: I love Christina to pieces and she was well aware I was making fun of her before I published this. She has a great sense of humor and is a lot of fun to work with. If you’d like to learn more about working with my incredibly unathletic friend (or any of the other AngCo virtual assistants), give me a call.