I admit it.  I’ve been smitten with Google Reader for years. It’s been my weapon of sorts and depend on it to stay up on the latest and greatest content, keywords, and industry news for my clients.  A loyal fan, I’m sorry to see this go.

The loss of this beloved tool got me thinking…

What IF Facebook went away?  Or Twitter or LinkedIn?

A shocking thought, but altogether possible. Would your relationships with your customers be toast? I’m always surprised when a small business owner confesses that they solely depend on social media to stay in touch with their customers. Relying on just social media could be a huge mistake.

So why put the effort into other avenues when one seems to be working?

Customers are not like your family.  Family members are likely to reach out to you if they haven’t heard from you in a while. Your customers, on the other hand, forget that you exist the second you fall off their radar. How do you stop that from happening?

STAY. IN. TOUCH!   By all means utilize Facebook, LinkedIn and Twitter but remember your customers exist outside of the Big Three Networks. The more often they see your name in their world, the more likely they feel a connection to you and your business. You are, after all, building a relationship. A well rounded presence is key.

Take a hint from the old-timers.  Before there was marketing and the Internet’s love child known as social media, businesses mailed newsletters and were creative with how they got customer’s attention. In this day and age, it’s easy to do the same via email. It’s a terrific way to stay in touch with your fans and followers.  Just encourage them to sign up for your newsletter and/or subscribe to your blog.

So top using social media as a crutch!  You can captivate your customers with variety.