Do you have size envy?
When you look at your competition’s social media following, are you jealous?
Here’s a tip: Bigger is not always better.
Sure. That’s what they all say.
Hold on there cowboy. Hear me out.
Let’s say you have 10K followers on Facebook and the same number on Twitter. Your competitor has half that, 5K followers on each platform. Yet somehow they have a lot more engagement and a higher social media conversion rate. What gives? It only makes sense that with more followers you’d have more conversions, right? Not necessarily.
There could be a few reasons your conversions are lower. One – your competitor’s content is better than yours. Maybe you’re not creating engaging content that makes people want to follow you. Take a step back and see if you feel the need to nap when reading your own page. If so, call me so we can get you some help ASAP.
Two – you might be inconsistent. Inconsistent efforts bring inconsistent results. Do you post 43 times on Monday and then not again until the following Friday? Without consistency, no one knows when to expect your next post. Consistency is also key from a technical standpoint. Algorithms change all the time, so if you want to show up in newsfeeds, you need to keep at it. The more you show up, the more your content is shared (assuming it’s not a snooze fest). The more your content is shared, the more followers – and therefore conversions – you get. Not enough time to post consistently? No worries. Send me an SOS and I’ll send you a lifesaver.
The third common reason you’re not getting interaction from your social media followers is that you don’t have real followers.
Wait, what? How are they not real?
For example, if you’ve gained a lot of followers from giveaway entries, there’s a chance they’re “sweeper” accounts. In other words, the followers show up for the contest, drop their “like” to get an entry and move on. Another common scenario is paid followers. If you’ve ever responded to an advertisement for “10000 followers in 24 hours,” you can pretty much guarantee that your followers aren’t real people. If they are, they’re probably from another country and have zero interest in you or your business.
Pro Tip: Never, ever, “buy” followers. Buying followers is a practice that will get you banned from social media platforms.
If you’re not targeting to real people, you’re not going to get real sales. Simple, right?
The bottom line: It’s not about the size of your following, but the quality and what you do with it. There are a whole lot of ins and outs to social media, and the game is always changing. It’s a lot to keep up with. Whether you need help growing your accounts organically or learning how to use them effectively, we’re here to lend a hand.
Thanks for reading.
Until next time,