Do you know who your ideal client is? Just like with other businesses, AngCo has an ideal client too. Because of the nature of virtual assistance, our “type” is a little more variable than most, but the clients we are looking for all have the following in common:
- They are small business owners on a mission to achieve their business goals. They really value their time and would rather not do everything themselves so they are willing to invest in their business. Our ideal client knows good help is hard to come by and know it’s advantageous to have solid support instead of wasting their time hiring and firing employees until they find the right one. To put it in simpler terms, think about the tires on your car. When you buy cheap tires, you take chances with your precious cargo. Better tires cost more and they’re totally worth it. Don’t get me wrong – a virtual assistant costs less than an in-house employee in the long run, but our ideal client knows that they can’t find the same value in a minimum wage receptionist that they’ll find here.
- They’re communicators. Our ideal client is a communicator and has no problem saying, “I want 14pt Times New Roman font in sea foam green and centered text.” They don’t assume their virtual assistant is a mind reader. (It’s okay to not know what you want, too – as long as you communicate that. You and your virtual assistant can work together to figure it out; we do this all the time.) Our ideal client is also able to speak up if something isn’t working, rather than clamming up and allowing problems to snowball. Communication is huge in any business relationship and even more crucial in a virtual one.
- They’re committed. Anyone worth their salt will tell you that you have to give something time to see if it’s working for you. You cannot hire someone – virtual or in-house – without expecting a bit of a learning period. The best part about this is that the longer the relationship continues, the better it gets. Your assistant gets to know what you want and certainly won’t have to ask you about your sea foam green centered text. Like all relationships, this takes time. Those who want to hire an assistant for two weeks to see if they’re the right fit aren’t the right fit for us. Generally, it takes two to three months to see if a virtual assistant will work out for your business.
- They’re fun. This might be the most important one. You can also apply this one to your “regular” life. If you’re a great big ole buzzkill, there are plenty of negative nellies in the world who’d like to work with you. Here at AngCo we’re looking for smart, fun, go-getter entrepreneurs with personality. We love clients who challenge us on a daily basis and have a sense of humor. You have to work anyway – why not enjoy it and have a few laughs along the way?
If you’re sitting there thinking that I’ve described you, great! Give me a call. Now that we know you’re an awesome client, let’s find you the ideal assistant!
As always, thanks for reading.
Until next time,