Want to have some fun? Ask an entrepreneur about blogging. Usually it goes something like this:
Q: “Do you blog?”
A: “Was there vodka in your breakfast smoothie?”
Blogging is the “black sheep” of the marketing family. Often it’s seen as some online fad, but most of the time, it’s simply misunderstood. Here are the five blogging myths we hear the most.
Myth #1: You have to blog about your kids and your cat.
There are different types of blog posts, and in the business world, generally a person doesn’t blog about Fifi and Fido unless they want to. This isn’t to be confused with blogging as a career, when sometimes, the more pictures you post of them, the better.
Myth #2: Blogging is for creative types.
This myth actually does have some truth to it. Creative people make the best bloggers, but creatives make the best entrepreneurs as well. You already know what you want to say – you talk about your business all the time. All you have to do is put those words into a blog.
Myth #3: There are much more important things to do.
Again, this myth is partially true. Should you make sure you are serving your clients before you blog? Absolutely. However, not only is blogging a big part of an effective marketing strategy, it helps improve rankings and SEO. If you’re not blogging, you may be missing out on a lot of leads.
- B2B blogs get 67 percent more leads than those that do not
- Companies who blog receive 97 percent more links to their website
Myth #4: You have to be a great writer.
This is the biggest myth of all. You don’t have to be the best writer on the planet, and thanks to spell check, you don’t even have to know how to spell. Many entrepreneurs are not good at writing, yet have very well-loved and engaging blogs. This reminds me of Pete, a lead singer in a local band who loved to sing and sing he did with passion……..off key with absolute confidence and zero embarrassment. There was something contagious about it, as if he had a pull. People stopped talking, all eyes turned to him and soon enough everyone was on their feet, singing and dancing along.
Tip: Ask a trusted friend to read your blog and give you tough/honest feedback.
Myth #5: You need a second website.
Most of the time, you don’t need a second website to add a blog. Your web developer can help add a blog section to your site.
There are so many benefits to blogging. One of the biggest is building the know/like/trust factor — becoming that reliable resource in your industry. Blogging connects and inspires readers. It allows them to get to know your style better, the heart and soul of your business, and that’s always a good thing for new clients and referrals. Entrepreneurs that are seen as real and relatable are usually more successful than their uninteresting and untouchable counterparts.
If you really want to blog but don’t have the time or find writing a frustrating, soul-crushing experience, give us a call. We’ll help get your message out there quickly and painlessly. It doesn’t have to be something you dread.
As always, thanks for reading.
Until next time,