Are you blogging yet? There are only a gazillion reasons to blog for business, yet many entrepreneurs shy away from it because, well, it’s just not their thing. If that sounds like you, you’re definitely not alone. Here are a few more reasons to give it a go.
Blogging is great for networking. You’ve heard of the Know/Like/Trust factor, right? Turns out it’s a real thing. The more people know/like/trust you, the more likely they are to do business with you. How many people do you know hired someone they didn’t trust? So the more you blog, the more people get to know and trust you. (Or maybe they don’t like you. In which case you don’t want them as customers anyway. Also known as Blogging Bonus #107.)
All the cool kids are doing it. Okay, this sounds ridiculous for the purposes of this post, but the truth is that if everyone in your industry blogs except you, you’re going to stick out like a shark in a kiddie pool. If they’re sharing interesting blogs and information and building rapport, then hop in and give yourself a chance to stand out and share your unique views.
You need a platform. As entrepreneurs, we often have something to say, or maybe we need to get on a soapbox every now and then and shout something from the rooftops. Sometimes it’s a rant, sometimes it’s a brag, and sometimes it’s a fun new idea you want to share with the world. You have exciting things to say, right? Blogging is a fast and easy way to let everyone know.
You don’t have to know big words. Let’s say high school English wasn’t your best subject. You’re in the business of doing something other than writing, after all. In the blogging world, that’s totally fine. You can blog like you speak, even if you phrase things differently or talk like Tony Soprano. Even better, speak into a recorder and send the audio to your virtual assistant who will translate and transcribe for you. (We even have a VA on our team that speaks fluent New Yawk.)
Blogging really can be fun once you get into it. There’s something awesome about putting information out there for the world to know. And really, it’s not as scary as it sounds. Sometimes all you need to do is try blogging a few times to build up confidence. However, if you’ve been there and done that and find it’s still not your thing, a virtual assistant can help you have an active blogging presence. A virtual assistant can write, schedule and post it on your site, share your blog to social media, and even respond to any comments or inquiries your customers have.
Seriously, let’s chat.
As always, thanks for reading.
Until next time,