Let’s face it.  Social media is not some crazy trend; it’s here to stay.  By now you’ve heard about Facebook and Twitter, and there are many more social media sites coming online every day, such as Yelp and Foursquare.  And they continue to expand and evolve.  The sooner you hop into social media, with the proper plan, the better you will be able to adapt and respond to the changing nature of the medium. 

Social media isn’t advertising.  It’s enhancing relationships with your customers online, which is no different than what you already do inside your restaurant.  Remember, like with friends, solid relationships take time to develop and nurture.  They are built on a foundation of trust and communication.  Social media, when done effectively, allows you to do just that.  You can deal with complaints in real time, take customer suggestions, and even get them chatting online amongst themselves and with their friends about how great your food, atmosphere, and service is.   

Are you tapping into social media to bridge the gap between the online world and the offline customers?  Develop the right plan with your social media consultant and join the conversation.  It’s go time.