Before you build your LinkedIn network, decide if you’ll be a LION or not, a LinkedIn Open Networker. An open networker accepts all connection requests to expand their network to huge numbers; they initiate a lot of connection requests and accept requests from almost everyone. One downside to this approach is that you don’t know your connections very well.
Another approach is to connect with only with those people you know and trust, which means fewer connections, but it’s a great way to strengthen your network by really interacting with others to get to know them better. One drawback: you’re not expanding or building your network with new connections.
Another approach is midway between the other two, which gives you the opportunity to expand your network to possibly meet new connections and people who may need your help or vice versa. If someone wants to connect with you and there’s a possibility to be referral partners or they have an interesting profile, then consider connecting with them. You can always disconnect with them later if it doesn’t work out.
So there you have it. What’s your strategy for building your LinkedIn network? Do share!
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