What does social media success mean to you? Is it to
- Connect with a specific demographic
- Get more positive reviews
- Increase connections, fans and followers
- Engage your audience
- Get more speaking gigs
- Build long-lasting relationships
- Get people to read your online article or blog
- Launch a product
- More inquiries from prospects
- Boost web site traffic
- Establish yourself as a thought leader, an industry expert
- Be quoted or mentioned in traditional media
- Attract and recruit top talent
- Boost attendance at your event
- Connect with joint venture partners
- Generate leads
- Sell more services or products
- Do a lot of free market research
- Build and increase the number of email subscribers
- Educate your audience
- Boost credibility with testimonials from customers
Social media success is different for everyone and there isn’t a one-size-fits-all approach. Build slowly and be consistent. Remember, without clearly understanding what your social media goals are, there is no effective way to measure your success.
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