The What’s-What for LinkedIn Groups

LinkedIn Groups– A place for professionals to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts. Where to look? The Groups Directory or view your suggested groups.

The How and Why

 A study by Hubspot showed that LinkedIn business groups is 277% more effective for lead generation than Facebook or Twitter. There tends to be more action for B2B businesses, but don’t let that stifle your opinion just yet.  LinkedIn may not be as popular as the other two, but when it comes to connecting and leads, it just can’t be beat.

To Start: First things first, join some groups in your industry and target audience. FYI, LinkedIn will allow you to join up to 50 groups.

The Stake-out! If you spend a quick 5 minutes before you joining groups you will save hours of frustration later.

  • Keep your eyes peeled for discussions that have many comments, this indicates an active group.
  • Make sure you are allowed to post links. Sharing links to your latest content in the group will help enhance your own website traffic.
  • Be sure to follow the rules! The owner of each profile has the privilege of setting the rules for the conversations.
  • Spend a little time scoping out which topics do the best; this will quickly and easily give you some much needed direction when you post in the future.

 Traffic and Exposure

As mentioned above, a slick way of increasing website traffic is to post links to relevant content from your site. Groups can substantially increase your exposure to target demographics, if done right. When you gain more visibility by commenting or obtaining title (below), you will receive more requests to connect from members whose questions you’ve answered.

  • “Top Influencer” (TI)

Promoting and connecting others will earn you this title.

*Fastest way to gain more visibility. This should be in your sights if you are one of the many in a giant industry.

Steps For Success

After you’ve joined, use your RSS feeder and subscribe to your target audience, this will keep you up to date with where their interests lie, with little to no effort. When reading comments and questions; be on the lookout for the concerns, goals and objectives of your target demographic. This is the secret to having the most impactful content and getting those well sought after titles.

How do I generate leads? Build. Influential. Relationships.

Be the networker that embodies the following: Networking = providing value, sharing, informing, and partaking in engaging conversations. NOT spamming, self promotion, and selling.

Do yourself a favor and provide some relevant and valuable content. The best groups for lead generation are ones that have zero tolerance for overly self-promotion.

Mind your Do’s and Don’ts:

  • Don’t let too much time pass.
  • Don’t leave a conversation open ended.
  • Do your prep work.
  • Do promote and connect others to build social influence.
  • Do strive for titles and recognition.

Class Dismissed!

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Use Social Media to Find Resources

If you’re in search of a graphic designer, you may want to skip Elance and go directly to Twitter.  Finding recommended vendors and freelancers for your business may be as easy as asking the folks in your social media who they recommend. Here’s how:

LinkedIn. One of the most powerful elements of LinkedIn is the “recommendations” feature. You can write, read, and request recommendations from others in your network. It may take a little legwork, but you can use this feature to find a great copywriter and read what others have to say about them. Think of it as a Yelp for people.

Twitter. While you’re missing out on the depth of information available on LinkedIn, you can get instant responses on Twitter. For instance, tweet “Looking for a great online bookkeeper” and you may get responses within minutes. Give more weight to those that come from inside your network; oftentimes a request for referrals will generate automated responses from a spammer. It looks like as if it comes from one of your friends, but is actually an ad.

Facebook. You can post requests for referrals, just like on Twitter, and you can also search for people with those keywords in their profiles. Beware, though; just because someone is listed as “Penelope Bookkeeper” doesn’t mean they’re an expert. You could also post your request in groups that are associated with the topic (post a request for a logo designer on a graphic artists’ Facebook group wall, for example).

YouTube. It might seem a little strange to put out a call for resources via video, but why not? Especially if you have a significant following, you could get a tremendous response. Added benefit: If the project you have in mind has a visual aspect, you can demonstrate it right on the video (think office organization, website overhaul, bathroom remodel).

Even if eight people recommend the same web designer, remember to do your due diligence.

With these tips in mind, you’ll be able to find great resources with the click of a mouse.

 

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Make the distinction!

Not again.  Last week I stumbled across a business owner who is using their personal Facebook page for business.

Did you know….

Using your Facebook personal profile for business is against Facebook’s policy.  In the old days, Facebook would simply shut down those accounts.  Without warning.

If you have a business, create a Facebook business page.  You wouldn’t want to use your personal bank account for business (think about unsnarling that mess come tax time).

Are you missing something?

Making the distinction also helps with search engine placement. When it comes to search engines, you could be unintentionally holding your business back if you’re using your personal Facebook profile for business.  Here’s the deal.  Facebook business pages show up in the search results on the Internet and are visible to non-Facebook users. Personal accounts are not visible to non-Facebook users, so imagine what you’re missing out on if you use your personal page for business.

Make your time count!

Okay, so you’re all amped up to get your Facebook business page up.  If you’re going in, then you might as well be ALL in.  Committing to social media is a long-term deal.  Be realistic with your time and the support available to help you maintain your online presence. It’s okay to be on just one social network. When starting out, it’s better to focus your efforts and be amazing in one space.

One final thought; it’s not about the numbers.  The smaller the group, the larger the influence.  A lot of small business owners put too much weight into their follower and like count.  It’s all meaningless if there’s no interaction or if users don’t absorb your information.  Develop deeper connections by first focusing on those who engage and interact. Then focus on the lurkers next and draw those puppies out.  Make it a point to develop a small tight-knit group on your social media and everyone will want in.

Class dismissed!

 

 

 

 

 

 

 

 

 

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Social media is NOT the only tool in your toolbox!

I admit it.  I’ve been smitten with Google Reader for years. It’s been my weapon of sorts and depend on it to stay up on the latest and greatest content, keywords, and industry news for my clients.  A loyal fan, I’m sorry to see this go.

The loss of this beloved tool got me thinking…

What IF Facebook went away?  Or Twitter or LinkedIn?

A shocking thought, but altogether possible. Would your relationships with your customers be toast? I’m always surprised when a small business owner confesses that they solely depend on social media to stay in touch with their customers. Relying on just social media could be a huge mistake.

So why put the effort into other avenues when one seems to be working?

Customers are not like your family.  Family members are likely to reach out to you if they haven’t heard from you in a while. Your customers, on the other hand, forget that you exist the second you fall off their radar. How do you stop that from happening?

STAY. IN. TOUCH!   By all means utilize Facebook, LinkedIn and Twitter but remember your customers exist outside of the Big Three Networks. The more often they see your name in their world, the more likely they feel a connection to you and your business. You are, after all, building a relationship. A well rounded presence is key.

Take a hint from the old-timers.  Before there was marketing and the Internet’s love child known as social media, businesses mailed newsletters and were creative with how they got customer’s attention. In this day and age, it’s easy to do the same via email. It’s a terrific way to stay in touch with your fans and followers.  Just encourage them to sign up for your newsletter and/or subscribe to your blog.

So top using social media as a crutch!  You can captivate your customers with variety.

 

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How To Connect with Experts on Social Media

Ever thought you could have a conversation with the founder of Virgin Airlines or the CEO of Zappos, one of the most successful online shoe and apprarel shops?  Did you ever think you could have a chat with the rock star experts within your own industry?   Well, you can, through social media sites, such as Twitter, Facebook, YouTube and LinkedIn.

Here’s how:

Check out their Twitter, Facebook Biz Page, LinkedIn Group and blog.  To get on their radar, see what they’re blogging about and sharing on social media.  Retweet them, comment on their Facebook page or LinkedIn group, share links to their content in your own social media.  The idea is not to become a stalker, but rather to let them know you’re out there, and you’re more than just a fan boy or girl.

Remember, they’re posting their content in a public forum, for public consumption.

Add value.   Leave insightful comments on their blog that expands the topic or discussion thread.  Write your own blog post and link back to theirs. Create a video response, letting them know about your experiences and results from the methods or techniques they taught. 

Ask a question.  Think about something unusual here, something you haven’t seen answered elsewhere, but something other followers might wonder about too.

Don’t get huffy.   I suggestested the above recommendations to someone and she got huffy when her question wasn’t answered by the expert within her industry.  Realistically, your question is one of dozens they’ll get and yours may not be answered.  It’s a matter of volume; it’s nothing personal. 

Keep at it.  The longer you work at establishing a connection, the more familiar your name will seem.

Give before you ask. If you’re hoping to establish a relationship with an expert –  as a possible joint venture partner or as a guest blogger — then you’ll have more work to do.  The top dogs get dozens of requests for help, so stand out from the crowd of favor-seekers by doing something for THEM first.

Getting noticed by the experts within your industry is possible by going directly to the source via social media.

Social on!

 

 

 

 

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9 Reasons To Do Email Marketing

As a new Constant Contact Solutions provider, I’m happy to announce the addition of email marketing services.  If you’ve been reluctant to implement this marketing tool in your own small business (guilty as charged) read on for reasons that may change your mind.

Permission-based.  Folks who signed up for your newsletter gave you permission to communicate with them. 

Effective.  Email marketing allows you to stay in touch and communicate with your prospects and current customers.  Deliver the right message to the right audience, lists allow you to easily target your emails, based on interest, source, etc.

Not everyone is on social media.  You may think everyone on the planet is on social media, but they aren’t.  Hard to believe, but true. 

100% Ownership.  Unlike Facebook or Twitter where settings and privacy options change often, you have full access to your list and more importantly, full control. 

Simple and Affordable.  Little production and no postage cost.

Build Awareness.  Regularly sent email messages with great subject lines reinforce awareness.

Drive Traffic.   Email marketing allows you to embed links and messages to drive traffic to your web site. And with clear call to actions, such as “click here to learn more about our service” or “attend this fun, interactive event” you can get immediate responses.

Expand your reach.  With a click of a button, your readers can easily forward your message to others or even share in in their own social media networks.

Measureable.  You’ll know the open rates, who clicked on the links, and forwarded your newsletter. 

An inexpensive marketing tool, consider putting email marketing to work for your business!   

Class dismissed.

 

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Discover What’s Going on With Your Audience

Earlier this month I posted a blog on how to tap into social media to get informal opinions from your followers, sort of like your own focus group.  Taking it a step further, there are a variety of ways to solicit more structured input  — and none involve printing and sending a paper survey  via snail mail to your audience.

A few options that are less expensive and much faster are:

Google Docs   Create simple surveys in Google Docs (docs.google.com) and get the results in spreadsheet format — for free!  You even have the option to brand survey with your logo and colors. 

Survey Monkey  Super easy, use Survey Monkey to email your surveys.  You can quickly create surveys and answers from up to 100 respondents are aggregated.  Also free.  For a small monthly fee you can amp up your surveys with more questions and other features.

Facebook Polls  Facebook makes it easy to add polls or surveys to your Facebook business page.  Use them.

WordPress Widgets   A number of available WordPress widgets and plug-ins can be added to your WordPress website or blog. Check out WP-Polls, Poll Code, Snap Poll, and Vizu.

Use polls to 

Increase engagement with your followers.  Not only are polls are a great way to gather information, you can use use that info to further the discussion.

Spark conversation.  Do you know if your audience thinks the latest Google algorithm will affect their business?  Do your blog subscribers agree with the experts within your industry?   Ask.

Get input from your followers and when the number of responses is more important than speed.  If you are in the process of developing a new product, ask what format they’d prefer — audio, video, text, or multimedia.

You want to gather demographic information about your followers. Want to know how often your followers golf?   Or how your customers feel about your products or services?  What their biggest challenges are?

Surveys are a great way to gather feedback and discover what’s going on with your audience.

 

 

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Stressed, Embarrassed, Overwhelmed by Clutter? Client Spotlight Virginia Maddan

Please meet my client, Virginia Maddan, owner of Comfortable Structure.  Virginia is a wonderful creature who loves, loves loves to organize.  I’ve enjoyed working with this smart lady and learning more about her business and other amazing stuff, like virtual organizing and how lives have been transformed.  Read more about Virginia and her interesting profession.

What does a professional organizer do?

As a professional organizer, I help my clients reduce their stress and overwhelm by changing their relationships with their ‘clutter.’ Most often, people think of clutter as physical (e.g., piles of paper). In addition to that, I also help people with mental clutter (e.g., time management).

How did you get into professional organizing?

I grew up with a lot of stuff. My generous parents surrounded me with lots of toys, books, art supplies, and on and on. I realized at a young age that I would need to figure out how to organize my stuff if I ever wanted to find what I wanted. That, coupled with the fact that we lived in San Francisco, a place not well known for its abundant storage space, helped me get creative with organizing. Many years later, when working in corporate America, I realized that I had the most fun organizing. Desk tops, drawers, storage spaces, computer files, you name it! That launched me into my career.

How can a professional organizer help me?

A professional organizer brings a lot to client sessions. We offer an objective perspective to your space, accountability, as well as knowledge of products, services and vendors that can enhance your systems and productivity. A lot of times, this is at no extra cost to our clients. There are a plethora of free services as well as creative reuse of the items you currently own. The most important thing we bring is an open, non-judgemental approch so you feel comfortable throughout our working relationship.

What can a professional organizer help me with?

Professional organizers help people in nearly any aspect of space and time. We work in every room in your home, from the garage to the attic, in offices and storage units. We help people coordinate moves, as well as packing and unpacking and organizing. Many people don’t realize that professional organizers also work with people manage systems flow, inter office communication, and time management.

Do you have to come to my home or office?

No! It’s surprising to most people that organizers don’t need to necessarily be present for the sessions. Not all organizers offer this service, but I work with clients virtually. My virtual clients are typically busy business owners who want to chip away at their project. I’ve worked virtually with clients on many different projects: email management, reorganizing a desk, reorganizing entire office, creating a mobile office, prioritization, delegation, task management and scheduling, and more. The process and results are the same as they would be if I were in my clients’ offices.

How long will it take to get organized?

It really depends on several factors. How well are your systems working now? If they need a complete overhaul, it will take a longer to set up systems that work for you. Also, the amount of time you want to dedicate in between appointments will dictate how long we work together. Some of my clients really tackle a lot in between appointments and others choose to do all of the work while we’re together. I always work with my clients budgets and abilities, so if you have a concern, we can adapt our work to accommodate it.

I know someone that wants help, but they’re a little embarrassed to have you see their mess, what can you do?

I think embarrassment is a common feeling, along with stress and overwhelm, that’s associated with clutter. Many of my clients report that when they first thought about hiring me, they felt embarrassed. The reason they worked with me is that they felt comfortable with me and the frustration surrounding their clutter outweighed the embarrassment. After working together, they found that I’m comfortable to be around and the embarrassment gave way to excitement over conquering their clutter. I can also offer a complimentary half hour consultation so we can discuss the project. It’s the first step to overcoming embarrassment and seeing a path to results.

Does everyone get the same kind of “organization”?

Not at all! We’re all different and the organizational tools I suggest depend on who my clients are. If you’re a visual learner who is using an organizational tool that is designed for a linear thinker, it will be a little tougher to maintain that system. During my work with clients, I ask tons of questions about how they process information, what their current habits are, any challenges the face (such as ADHD), what their other obligations are, etc. The answers to all of these questions shape the suggestions I offer.

What rooms do you organize?

I have helped people organize any room you can think of: living rooms, bedrooms, kitchens, family rooms, offices, and more. I even have worked with parts of rooms. Sometimes a room is working pretty well, but there’s one closet, drawer, or other area that is a ‘catch-all’ for clutter. Aside from rooms, I also work with people on organizing their calendars, tasks, systems flow, and helping them increase their productivity and effectiveness.

Do you do the organizing work for me or do I do it with you?

The majority of my clients work with me during every session. On occasion, I have worked alone while my client is away. However, most of these times, I had worked with the client prior to me working solo so I could learn their goals, habits, etc. Since we all prioritize differently, it’s important for me to know what the expectations are so my clients are satisfied with any work I do solo. But, there are exceptions to every rule!  A common type of project that doesn’t require the clients’ constant attention is moves. Unpacking and organizing from a move can be straightforward. I always schedule a client call prior to the move so we can discuss their goals and anything special that they’d like organized a certain way.

Do we have to tidy up before you show up?

Please don’t! My ultimate goal is to teach my clients how they can maintain the systems we set up as well as adapt them as their lives change. If you tidy up and remove clutter before I arrive, I won’t know if certain areas attract clutter and need a solution.

Will a person stay organized after working with you?

Yes! I’m happy to report that my clients tell me that they are able to maintain the systems we set up together. People have success whether we work together for one session or 20. On occasion, I have had a client who wants a system tweaked. In those cases, there’s something that has changed in my client’s life and they request my advice and support as they change the systems.

Special Offer…

Virginia is generously offering a discount on her services to my network, something I know a few of you could use (come on, admit it).  You will receive the FULL-ON! Virginia treatment.  See below for details and call to reserve your spot today!

10-15% discount with Comfortable Structure

Just in time, Virginia is offering to help clear the clutter with a 3 hour organizing session!

This is perfect for those of you who have “get organized” or be more productive on your resolution list. Virginia is able to hone in on the problem and have a plan of action ready in a matter of minutes. Get ready to have your life transformed by changing your relationship with your clutter. You can expect to be more organized, significantly reduce your stress and increase your quality of life. You can’t ask for much more than that!

Virginia is offering her organizing session 15% discount to anyone who has worked with me, Angie Glotzbach. Need Virginia’s help, but haven’t worked with me? Virginia is still happy to offer you a 10% discount.

This offer is limited to the first 5 people who sign up. When you contact Virginia, all you need to do is mention “Angie Glotzbach” and you’ll be on your way to a stress and clutter free space.

Virginia Maddan | 415.868.5694

virginia@comfortablestructure.com | comfortablestructure.com

Bio

Virginia Maddan loves to organize and thinks being organized makes life easier. As a professional organizer, she helps people by giving them a helping hand and expert advice. Often times it’s beneficial for someone with an objective eye to look at a project. This is exactly what we bring to each job. We listen, observe, and work with you to solve your organizational challenges. We bring an open approach to each job and we provide attentiveness and focus to your organizing needs.

Throughout our professional relationship, everything is confidential. As a member of the National Association of Professional Organizers (NAPO), we hold ourselves to their code of ethics. In addition to confidentiality, we promise to “serve…clients with integrity, competence, and objectivity, and will treat them with respect and courtesy.” (NAPO)

Virginia is active in her community and is a member of The National Association of Professional Organizers (NAPO) and has served on the board of the San Francisco Bay Area chapter of NAPO.

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Small Business Owner Tip: Use Social Media as Your Own Focus Group

Have you noticed how things happen at the speed of light online?  Decisions are made in a matter of minutes or sometimes seconds, rather than weeks or months.  One bonus in using social media is you can get feedback fast; there are a lot of people who are ready and able to share their feedback in the moment.

So let’s say you’d like to know if the font on your website is too small.  Blast out a tweet with the page link, asking what your followers think.  Wondering which graphic better suits your business? Post it on your Facebook business page and ask for input from your fans.

When you turn to your social networks, some of the benefits include:

  • An interesting cross-section of respondents.  Former colleagues, friends from college, curious passers-by, coworkers.
  • Depending on the size of your network, you could have responses within minutes.
  • It’s free. You don’t have to pay a cent for the feedback.
  • It’s informal. No need to prepare an eight-slide PowerPoint presentation or a six-paragraph overview or any other background information. Just ask and wait for input.
  • It’s objective. The people you’re asking have little or no vested interest in the outcome.

Naturally this method is better for some queries than others; there are some drawbacks, such as:

  • You have no control over the responses or who they come from. You could get input from people who aren’t in your target market.  And sometimes there are just plain goofy suggestions.
  • Some may feel as if they have ownership in the process and could feel slighted if their suggestion isn’t followed.

So asking for feedback from your social media works best when

  • The decision is minor.
  • You need a variety of opinions from different people.
  • The results will be public.

So there you have it.  It’s easy to tap into your social networks as part of your own personal focus group to get feedback.

Social on!

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Small Business Owners: Do You Share Announcements on Social Media?

You’re expanding your products or services.  You’re hiring a new employee. Maybe you’re hosting an event or heading to Colorado for a conference.   All of these are perfect opportunities to tap into your social media to help spread the word.  So when you have something to announce, do share that with your audience and leverage your networks – all of them.

Here are a few tips to make sure your news gets the attention it deserves:

Post more than once on LinkedIn and Twitter.  Especially on Twitter since a tweet may get lost in the stream. Use a tool like SocialBro to see when most of your followers are online and post during those times.

Create an opportunity to connect.   Turn a newsy announcement into a way to engage with others.   Rather than saying “My new product launches Tuesday,” say, “Check out this sneak peek of my new eBook that’s launching soon. Let me know what you think!”   Here’s your chance to get really creative.  People are looking for new and different, so give it to them.

Talk about your news BEFORE it happens.  Simply put, people feel engaged when you share what you have in the works.  Plus it’s a subtle way to promote yourself without sounding promote-y.  For instance, “I’m interviewing April Showers next week for an upcoming blog post.  Have any burning questions you’d like answered?”

Do interconnect your social networks.  Share an announcement on LinkedIn or Twitter with a link to your blog to read more. Record a video announcement on YouTube and then post it on Facebook.

Easy stuff.   Cross-promoting and leveraging all of your social media networks to share your important announcements can help spread the word.

Social on!

 

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