Using LinkedIn to Grow Your Business

Do you use your LinkedIn profile?

Do you see business coming in because you’re on LinkedIn?

Are you confused by all the hype about this social networking sensation?

If you didn’t answer enthusiastically, you’re not alone. Many of the over 150 million members on LinkedIn feel the same way…confused, frustrated and ready to move on to “more important stuff.”

Before you throw in the towel…

Know what you’re missing out on — real business and opportunities. Like a telephone, LinkedIn is what you make of it and if you know how to use this powerful tool, it will help you grow your business.

Join me for a FREE webinar on Tuesday, May 8 where I’ll share proven strategies, expert tips and valuable tools to help you grow your business using LinkedIn.

You will learn how to:

  • Create a profile that attracts the right people
  • Increase your visibility
  • Find quality connections
  • Demonstrate your credibility and expertise
  • Discover useful tools
  • Avoid the 3 most common mistakes

Reserve your spot today for this free webinar on May 8, 2012 from 11:30 a.m. to 12:30 p.m. Central.

 

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What is YOUR social media success?

What does social media success mean to you?  Is it to

  • Connect with a specific demographic
  • Get more positive reviews
  • Increase connections, fans and followers
  • Engage your audience
  • Get more speaking gigs
  • Build long-lasting relationships
  • Get people to read your online article or blog
  • Launch a product
  • More inquiries from prospects
  • Boost web site traffic
  • Establish yourself as a thought leader, an industry expert
  • Be quoted or mentioned in traditional media
  • Attract and recruit top talent
  • Boost attendance at your event
  • Connect with joint venture partners
  • Generate leads
  • Sell more services or products
  • Do a lot of free market research
  • Build and increase the number of email subscribers
  • Educate your audience
  • Boost credibility with testimonials from customers

Social media success is different for everyone and there isn’t a one-size-fits-all approach.  Build slowly and be consistent.  Remember, without clearly understanding what your social media goals are, there is no effective way to measure your success.

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Simple Tips to Get Retweeted

So maybe you’ve been on Twitter for a while and you’re wondering how to get retweeted.

Does it matter?

Retweeting is an excellent way to acknowledge others and share great information that helps your followers.  It shows your awareness and knowledge of topics.

A few tips:

Have a complete Twitter profile. Include a photo of your smiling self, a link back to your site, and a bio.  It’s hard to take you seriously if you’re sporting the default egg avatar on Twitter.  So don’t be an egg head.

Start networking. Show an interest, make connections and develop those relationships.  Dedicated followers will get you more retweets.

Add a Twitter button to your web site.

Always give credit where credit is due.

Keep it short. Leave room for a retweet and allow space for ”RT” and the twitter handle plus a few extra spaces for a comment.

When you tweet matters and there are lot of free tools available.  Tweetstats and Tweriod are a couple of sites that will suggest when you should tweet.

Share a link. Links to great content will increase your chance of being retweeted.  Use a link shortener like bit.ly

Be the first to share breaking news.  To get notifications, create a Google alert of newsworthy topics of your industry.

Share a quote.  Quotes are the most retweeted tweets.

Share a video

Or something entertaining that tickles your funny bone.  What’s life without a little humor?

Be yourself. Some folks are uncomfortable in social media and put pressure on themselves to be a certain way –  more serious or funny, or they try be like someone else.  Nobody can be you so you might as well give it a twirl.

So that wraps up a few of the basics.  Tweet on tweeps!

 

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Giving Up on Social Media?

All righty, I’ll say it again.  There are no social media short cuts.  Social media requires a lot of patience and consistency; it’s a commitment, just like most things in life.

A lot small business owners quit way too soon because they don’t see instant results.   Or they’ll toss in the towel if nothing is happening after a couple of months.

If you’re conversing on a human level and providing valuable content it will eventually lead to business.

Does this sound familar?  “I don’t know what to post; it’s been said before.  It’s not interesting.”  Don’t let these thoughts get you down or use them as an excuse to not put yourself out there.

Try this.  Turn your most frequently asked questions into great social media content.  What questions are your prospects and customers asking that you can provide answers to?

Sometimes you just have to stop analyzing.  And just do it.

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Social Media Time Saving Tools

As the greatest band AC/DC once said, “It’s a long way to the top if you want to rock and roll.”

If you want to rock your social media, it takes time and attention, but there are a few tools that will save you loads of time, helping you to stay on top of your social media and online presence.  You already have a million other things to do, right?

This one’s great if you’re on multiple networks, like LinkedIn, Twitter, YouTube and Facebook.  Rather than logging into each individual site to reply to comments, check out Nutshell.  It tracks your accounts and a summary is emailed to you daily.

For instance, if you’re on Twitter, the summary will show your mentions, new followers, and quitters.  You can tweet, reply, and retweet without leaving your inbox.

Google Alerts

This one is a great monitoring tool and huge time saver.  Use this to do a quick scan for your name, your business, product, or brand terms.

To get started, enter your search terms.  You have the option to get updates as they happen or in a daily digest. So if someone mentions you, your business or products in a blog, an alert is emailed.  And if you like, you can choose to read about those and respond immediately.

Google Reader

How do you keep up with the latest industry news? Visiting a variety of different web sites and clicking through information can be really time-consuming.  You don’t have to do that anymore.

Similar to monitoring your other social networks, your Reader is a great place to centralize your searches and get the daily reads in one spot.  Set up RSS feeds for searches of your industry or competitors or simply use it as a news source. The front page lets you see new items at a quick glance.

If you have a favorite social media tool for small business, I’d love to hear about it.  Please share in the box below.

Cheers!

 

 

 

 

 

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Do’s and Don’ts for Social Media Newbies

This one’s for the folks who are confused about what to do or not do in social media.

Social media is about sharing resources, building awareness, networking, being real, and connecting with like-minded people. It’s used for customer service, prospecting, sales, building community and more.

Here are a few Do’s and Don’ts that may help your overall strategy.

Don’t try to buy your fans or followers. Credibility and trust is earned, not bought. Social media is about being social. Join the conversation.

Don’t be in social media “Just Because.” Just because your competitors are all over social media is not the reason to hop on and do the same. Instead take a step back and ask yourself what you’d like to accomplish in social media. Think about how your clients use the Internet and social media.

Don’t make selling your first priority.

Don’t use industry jargon

Don’t just talk to one person

Don’t spam.

Don’t rant. Or be negative. Or get involved in arguments. Everything you say and do reflects on you or your brand.

Don’t use others.

Don’t neglect replies and mentions. Period

Do determine your goals every time you’re in one of the social networks. Is it to warm up your prospects? Promote an event? Connect with industry leaders?

Do share information, tips, and resources. Fans and followers love how-tos and useful tips, which are usually more effective than sharing a link to a service or product.

Do ask your followers and fans to share their comments about your product or service. Or ask them to share their own tip.

Do shrink links in Twitter to shorten those posts and make it easier for retweets. Bit.ly is a good link shortener.

Do block and hide fans and followers to protect your brand

Do keep things conversational

Do be respectful of all opinions. You’re bound to connect with people who have different values and opinions than you.

Do include a call to action. Ask your fans to “like” an update or share your content. Do thank them when they do.

Do be interested and genuine. Take the time to build those relationships. It’s a marathon, not a sprint.

Do shake things up. Constantly posting text gets old after a while, so post videos and photos.

Do have an online reputation management plan. There’s a seedy side to the Internet and it can be mean and nasty. Be aware.

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The Key to Social Media | Build Trust

It was this tweet from Jeffrey Gitomer, founding partner at Ace of Sales, that inspired this post about building trust and social media:

@gitomer: It may take two years to earn trust, but it takes only one minute to lose it. #gitomer #trust #business

Let’s face it.  One of your competitive advantages is how well your customers like and trust you.  Building relationships with happy customers will result in them sending you referrals.  The beauty of social media is it can help you build that trust, by talking, listening, and sharing ideas.

Everyone talks about content, creating and sharing meaningful content.  “Content is king” is constantly being shouted from the rooftops by the gurus.  The key to good content creation is to think like your customer and share content that’s neat to them.  Get inside their head.  Do you know what frustrates them?  Talk about that.  Or think about it this way.  Anything that happens to you in a day can be made into great content.  Talk to them.  Mix things up; it’s okay to be entertaining and fun too.  Share the informational stuff and definitely inquire from time to time.

Okay, sometimes it’s forgotten that customers are people too, they’re just another number or name in a database, especially if your current obsession is list building.  Being human and personable in social media bridges that gap, helping to better develop that know, like, trust factor.

Telling stories is another way to build trust.  How simple is that?  Some of the best stories are from your customers, so let them tell the story too.

Another way to build trust is to ditch the corporate-speak and mission statement.  When you’re at a networking event, you’re probably not spouting those off.  Doing so in social media is a quick way for your audience to unfollow you, because it’s meaningless to them.

Do you think having a few profiles in social media and posting occasionally is enough?  Think again.  It’s through your active, consistent participation that your customers and prospects get to know and trust you.  They may even come to think of you as a trusted advisor.

Building trust takes time; it simply doesn’t happen overnight.  Social media is a long process that is worth the time in this relationship-driven economy.

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Twitter Resources that Can Make You More Effective

Sharing a quick list of Twitter resources that have helped me to have a better tweeting experience.

Hootesuite is a great social media management tool that allows you to monitor your Facebook biz page, personal page, LinkedIn, YouTube and more. This tool makes it easy to schedule tweets with its date and time feature.  Hootesuite also has a handy dandy link shortener with analytics to quickly see which links have been clicked.  You can also save your keywords and recover them with a click of a button.

LocalTweeps also known as the zip code level Twitter directory. Use this to find and get found by tweeps near you.  Can search by keyword, city or zip

TagDef shows you what a hashtag really means.  You can even add your own hashtag too.

Twellow a search directory of people by area of expertise, profession or other keywords listed in Twitter profiles.

Twellowhood makes it easy to find Twitter followers near you.

TwitCleaner If you’re tired of the noise on Twitter, this tool will help.  It analyzes the people you follow, identifies the time wasters and spammers and creates a detailed report of everyone you’re following.

Twitter Resources for buttons, widgets, logos and more.

TwtPoll is an easy-to-use survey/poll twitter app to get feedback from your followers.  Easy to share this in your social networks or embed it into your blog or web site.

Twubs use this tool to see if a hashtag is already used by another organization or event.  You can also register your own hashtag.

These are just a few resources and there are many more available to make your tweeting more focused and productive.  Do take the time to play around with these.  You may be surprised.

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Twitter Terms

If you’re new to Twitter, some of the terms and lingo can be downright confusing to understand. So here’s a list to help get you started.

Tweet – a tweet is a public message you’ve posted that your followers see.  You have a whoppin 140 characters to do this.

# or Hashtag- used to designate a topic, category or interest.  For instance, let’s say you’re a frustrated Minnesota Vikes fan who’s interested in tracking the convos. You can see all of the related tweets about #Vikes by typing this in the search bar. The # or hashtag allows you to follow that stream and easily find others who share the same interest.

Most people are surprised to find this helpful in mining useful information.

@ - the @ symbol followed by the Twitter handle or username “tags” that user.  Also becomes a link to their profile. They’ll know you’ve mentioned them as your tweet appears in their mentions.

Avatar – is the image or photo you uploaded to your profile.

Blocking – if you block someone they are unable to add you to their lists or follow you.

DM or Direct Message – is a private tweet sent directly to a user, seen only by you and the other person. Direct messaging only works when the user follows you back.

Fail Whale - is when Twitter is overloaded and overcapacity, which means it’s down and you’re unable to tweet or read tweets.  When that happens, this graphic, the Fail Whale, pops up.

Favorites - a great feature to save your favorite tweets. I also use this as a handy bookmarking tab and favorite (save) the tweets I may want to retweet or read later.

Followers – are the people who subscribe to you and see your tweets. You do not have to follow someone for them to follow you.

Following – is subscribing to a Twitter user to get all of their tweets.

GFF (Get Followers Fast) – these are spammers who spam from your account. Stay clear of them.

Handle – a Twitter handle is the username. For instance, mine is AngCo_VA.

Mention – is a tweet that has your Twitter handle included.

OH – in Twitterland, this means overheard.

Protected/Private Accounts – is when you’ve approved your followers through an authentication process and only they can see your Tweets.  Your tweets will not show up in the search results by unapproved followers.

Reply – is when you respond to a tweet by hitting the reply button.  It always starts with @twitterhandle.

Retweet or RT – is a tweet repeated.  Used to share information, news, etc. to all of your followers.  Being retweeted is a compliment.   And people are more willing to engage in a conversation when you do this

Spam – unwanted and annoying messages and links.

Tending Topics - are the most mentioned topics on Twitter at the current time. Events are chatted about in real time with anyone and everyone using the # sign. For instance, #CyberMonday became a TT or trending topic.  Twitterers followed and commented on that in real time.

Tweet – a tweet is a public message posted that all of your followers see.  140 characters is the max.

Twitter Lists – use lists to keep track of the people and businesses you want to stay in touch with. Organize lists by industry, topic, demographics, fav restaurants, etc. For example, I have a “Virtual Assistants” list and a “Nordeast Minneapolis” list.

Unfollow – is when you unfollow another user.  You’ll no longer see their tweets in your stream.

URL Shortener – used to shorten long links into much shorter ones. Especially helpful when your URL is 25 characters long.  Bit.ly is one example of a URL link shortener.  It’s pretty easy too; copy the link and click “shorten” and wha-la.

It gets easier the more you tweet. Really.
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Online Reputation Management and Social Media Reminders

With more and more of the purchasing decisions being driven by social media, thought I’d post a refresher on social media and online reputation management.

Be Aware

It’s important to know what people are saying about you and your business online, the good and the bad. Good posts can drive traffic to your site.  Bad posts can keep them away.  At a minimum, set up alerts in Google for you, your business, and industry.

Engage

It’s also important to engage with the bad posts too.  Genuinely listen, empathize, and diffuse the situation by taking the high road and moving the conversation offline.  As tempting as it may be, do not engage in a back-and-forth and avoid arguing.  Search engines have a long tail, sometimes as far back as ten years.

Be Human

Remember, social media is a powerful tool to connect with customers on a human level, which helps build long-lasting relationships based on trust.  When they trust you, it’s a whole lot easier to keep their business.

Don’t Drink and Social Media

Think you’re a brilliant after a few cocktails or maybe you crack yourself up?  Resist the urge to hop online and do your social media thing and sabotage your own online reputation.

So to wrap things up, remember this: your customers are defining your brand online, so think about getting an online reputation management strategy in place today.

 

 

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