• Often overlooked and incomplete are the “about” sections.  Be sure to fill in those descriptions and other important information with concise explanations.
  • Need ideas for your blog?  Follow a tweetchat within your industry.
  • Remember the “social” part of social media.  Overly self-promotion gets old.
  • On Twitter?  Get found by adding your Twitter profile to a few Twitter directories, such as Twellow, TwitterStates and WeFollow
  • Do not follow or unfollow a lot of people in Twitter at once.  Twitter may penalize you and suspend account for aggressive following.
  • Save your sanity and use Hootsuite to manage your social media: Twitter, YouTube, LinkedIn, and Facebook.
  • Automation and scheduling posts is a terrific time-saver.  Remember to pop in to your social networks  and engage.
  • Do include your keywords in social media posts.
  • Make it easy for people to connect with you on social media and include those links in your email signature.
  • Lastly, remember social media will not cure a fractured marketing plan or save your business.


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